Cashing in on ideas

Date added: Monday, 14 December 2009 13:45

New Zealand is good at ideas and innovation but not so good at selling them into a global market. So what are we doing about it?

Commercialisation - the putting of a product, service or process derived from research or new knowledge into the market - is getting more airplay these days as the global innovation and R&D race heats up and the government makes improving our economic performance a policy priority.