Broader pastures for TracMap

Broader pastures for TracMap

Date added: Tuesday, 20 April 2010 15:50

Colin Brown came up with a product to solve a specific Kiwi problem: how to accurately map and report the efficient spreading of fertiliser on New Zealand farms.

So what is he doing talking to Unlimited down the line from North America? Brown, who has been touting his GPS products to audiences as diverse as aerial sprayers and spreaders in Canada and firefighters in San Diego, says he always planned a broader sell.

With limited cash, speed to market and the quality of the company's strategic decisions were all the more important. Brown says having access to strategic advice as a company in Dunedin's Upstart business incubator was vital. The decisions early on to appoint a board and engaging Christchurch-based, hi-tech industry veteran Phil Holliday as a mentor were also key, he says.

Read more by Caitlin Sykes - Unlimited

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