Green Button Success Story

Learn from A Kiwi success story: GreenButton

Calling all Kiwi tech angel investors, entrepreneurs and wannabe tech entrepreneurs, learn how to achieve the highs and bear the lows of tech success on the world stage.

In May 2014, New Zealand tech success story GreenButton was acquired by US software giant Microsoft adding the company to a small but growing list of successful Kiwi technology exits.

GreenButton’s journey from startup to successful exit is a dream shared by many Kiwi entrepreneurs and their investors. But GreenButton’s success was not born overnight. The reality is one of relentless determination by the founder and the company’s early stage investors; big, bold decisions, backed by some serious hard work; emotional challenges resulting from financial strains and extensive periods of being away from friends and family; and an unrelenting focus on the end goal.

GreenButton’s founder Scott Houston, started his journey at Weta in Wellington, where he was one of the inspirational, tech-savvy guys who helped make the incredible computer-generated-imagery behind Lord of the Rings possible. He realised then the future was in the cloud, so he left the comfort of Weta and formed cloud computing company GreenButton to help other companies take advantage of the limitless power of the cloud. That was the easy part…

Dan Khan, himself a tech entrepreneur, investor and former director of New Zealand’s first tech company accelerator, Lightning Lab, has undertaken extensive research and in-depth interviews to explore the story behind the headlines.

If you are an angel investor or budding entrepreneur and want to take your tech company all the way, this insight is not to be missed.