Ask the expert: pitching to investors

OPINION Q: “We’re looking for investment for our company but none of us have any experience pitching to investors or even know where, or how, to begin. What are your key tips for approaching investors?”

A: The first action is to just start pitching and to do so at every opportunity. Practice with your grandma, your four year old, and ideally a few contacts that won’t just nod and tell you it’s great.

The more you share your vision, the better you will become at enunciating key points. Most investors feed off of enthusiasm and energy and that is more likely to come through if your pitch is well tuned.

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