AskNicely closes $US10m series A

It’s great to see angel-backed, Ask Nicely, secure their next round of growth capital.

They’ve come a long way since their days as two men in a Ponsonby garden shed, just four years ago.

Auckland-founded startup AskNicely has raised US$10 million ($15m) in its first major funding raising.

The Series A round was led by Nexus Venture Partners – a venture capital outfit that operates across the US and India. Existing investors Blackbird Ventures (the Australian investment company which is backed social media tool Canva) and Sir Stephen Tindall’s K1W1 also chipped in more money.

AskNicely makes software for real-time customer satisfaction surveys and gauging a company’s “net promoter score” or NPS, a trendy metric derived from taking the number of positive mentions it gets from customers, then taking away the number of negative mentions for a net score ranging somewhere from -100 to 100.

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