Beating the shopping baby blues

Aisleworx, a company making specialised, child-friendly shopping carts, is aiming to transform unhappy shopping experiences with children into happy ones by using the latest technology to entertain kids while turning a profit. And some of the world’s largest retailers are taking notice.

For Aisleworx founder and CEO, Doug Bartlett, the story begins more than a decade ago after removing his own five year-old son, “kicking and screaming”, from a supermarket. It got him thinking there must be an easier way to keep children (and subsequently, everyone else) happy while doing the groceries.

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