Pledgeme starts crowdfunding equity

Anna Guenther from Wellington, founder of two-year old crowdfunding platform PledgeMe, has announced the move into equity crowd-funding.

There would be no investor caps for equity crowd-funding, although there was a $2 million cap on what a company could raise through crowdfunding each year.

Companies no longer needed to prepare a prospectus or investment statement before raising funds from the public.

Ms Guenther, a graduate of the University of Otago’s Masters of Entrepreneurship programme, said PledgeMe’s equity platform could start trading anywhere from mid-April.

”We definitely see ourselves as almost the Trade Me of social good, helping people fund things they care about,” she said.

There was plenty of interest in equity crowd-funding and Ms Guenther believed the challenge was to educate both investors and businesses in what it meant and how it worked.

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