IndieReign – something really clever

Independent film distribution company IndieReign began life as Reel Clever, a basket of online tools designed to help film-makers connect and market their wares within the industry. But after talking to customers, founder and chief executive David White realised the real pain in the industry was distribution.

Enter IndieReign, an online distribution platform that taps festival films and delivers them to your living room.

White and his team, and Phil McCaw of angel investment company Movac, have invested $300,000 of their own money developing the company’s technology, building initial networks and testing the concept.

White has already secured three-quarters of the funding he was seeking after, very unexpectedly, signing up three Silicon Valley investors while he was tying down a San Francisco film festival deal. He met the investors through both McCaw’s connections and the Government-backed Kiwi Landing Pad in San Francisco.

Full story first published in the New Zealand Herald on Friday November 23 2012

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