Kiwi startup developing prospective musicians through gamification

New Zealand tech startup Melodics has raised US$1.2m in seed capital to take its instrument learning software to more aspiring musicians.

The company, founded by former Serato CEO Sam Gribben, has successfully closed its latest round of investment led by Berlin-based music firm Ableton AG, with support from US accelerator 500 Startups, New Zealand investment funds Tuhua Ventures and K1W1, and Alex Rigopulos, founder of music gaming studio Harmonix.

“Our innovative approach to music learning has already helped over 100,000 finger drummers around the world,” Gribben says.

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