NZ Technology aims high with business software, not social
Reuters reports that New Zealand technology firms are rolling into global markets, selling software to businesses that locks down mundane tasks like accounting and expenses, rather than developing slick social media apps that consumers download free of charge.
Led by Wellington-based Xero Ltd and its self-styled “beautiful accounting software”, the South Pacific island nation’s blossoming cloud-based tech industry is now the country’s third-biggest export earner behind dairy and tourism.
The practical New Zealand approach diverges from the mass consumer offerings developed by some counterparts in the United States, like messaging service WhatsApp or photo sharing site Instagram.
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