SmallWorlds creator’s mobile game debut

Outsmart co-founder Mitch Olson says the time was right to have a crack at creating games for mobiles.

Kiwi game development company Outsmart, which created global hit SmallWorlds, has “dipped its toes” into the mobile space for the first time.

Five members of the 35-strong Karangahape Rd studio dedicated themselves to creating Gopher Launch, which went live on iTunes and Google Play on June 13.

Although the game is free to download, Outsmart will generate revenue through advertising and by charging players to access an ad-free version of the game.

Outsmart will launch a second mobile game called Roost Raiders in the next six weeks, Olson said.

Both new games are based on the ‘freemium’ model, where users play for free but can then choose to pay for add-ons to enhance the game.

“These games cost between $250,000 and $1 million to make. If you’re giving it away for free you have got to make sure your monetisation models are robust,” Oslon said.

Although Outsmart had managed to survive before now without going into mobile, delaying the move any longer would have been unwise, he said.

“We haven’t been affected to date. We continue to grow and that’s been supported by shifting into other markets like Brazil.”

Outsmart last year launched a version of SmallWorlds in Brazil, calledMiniMundos, which now has four million signed-up users.

SmallWorlds - an online environment where users create personal virtual spaces and share experiences with other players – has in the meantime attracted bigger audiences and now boasts 10 million registered players.

SmallWorlds’ backers include Disney’s venture capital arm and Trade Me founder Sam Morgan.

First published in the New Zealand Herald on Thursday July 4 2013

Photo / Sarah Ivey

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