How to scale – the Goodnest story

As Madonna so famously sung, we are living in a material world. If she were to update that song, she might tweak it slightly and mention the fact that we are also living in a gig economy. And Goodnest, a platform that matches up jobs that need doing with suppliers willing to do them, is harnessing that shift and attempting to make it even easier for both sides of the equation with a range of new features, a launch into new regions and a new capital raise to fund more growth.

Goodnest was one of the first domestic jobs marketplaces to pop up in this country, launching around four and a half years ago. And things have changed considerably since then, says co-founder James MacAvoy, who, along with his brother, also founded the DVD rental company Fatso that was bought by Sky.

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