Startups: How to survive the Gartner Hype Cycle

Off the back of our Exits Strategy workshops, in this article the writer provides some useful advice about how to manage the Gartner Hype Cycle to your best advantage.

If you work for or with startups, you’ve likely been a part of the Gartner Hype Cycle and the sky-high expectations that can come with it. It goes like this: the potential of a new concept gets over-hyped, and then companies in that area get panned when they don’t meet expectations quickly.

Current examples include the Internet of Things (IoT), which is currently on the mean side of the hype cycle for not evolving fast enough. Bots, the new “it-thing,” seemed to have its golden future locked down when Facebook officially got on the bot bandwagon, only to reach what Gartner calls the “Trough of Disillusionment” in record time. Immediately after Facebook’s announcement, images of broken bots cluttered Twitter. And Microsoft recently had a high profile bot-backfire, when it released a Twitter bot that started tweeting racist content within 24 hours of launch.

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