Mish.Guru, a social media content and analytics start-up, has become one of the latest companies in New Zealand to endorse transparent pay systems as a way to tackle gender pay disparity. But are these shared models really as effective as they seem, or are they just another trendy, token gesture?
Founded in 2014, Mish.Guru is a content marketing software that helps business create and manage campaigns on Snapchat and Instagram. After scoring investments from AngelHQ, Sparkbox, ICE Angels and various others the company started to transition their main revenue stream from service to product, as well as expanding to offices in Berlin, Sydney and New York.
Despite solid success with clients like Paramount Pictures, Visa and McDonalds, Mish.Guru’s team knew that succeeding in the tech industry wasn’t easy, especially for the women in their team.