Angel backed ShowGizmo is kicking on driving sales and business opportunities in new technologies adding value for event organisers.

The Association for Data-driven Marketing and Advertising (ADMA) will use new beacon technology as part of its upcoming Global Forum.

Event app company, ShowGizmo, and location-based marketing company, iProximity, have teamed up to integrate iProximity’s technology into ShowGizmo, allowing ADMA Global Forum attendees to experience location-based interactions.

Beacons placed throughout the Forum will allow delegates to receive in-app notifications, ticketing on arrival, and seminar specific information when delegates arrive at certain locations.

“ADMA Global Forum is the largest data-driven marketing conference in the Asia-Pacific region and we have to have the latest data-driven technology to showcase at our event,” said ADMA CEO, Jodie Sangster. “We hope the new ShowGizmo app will deliver on providing a fun, engaging, relevant and personalised experience for our delegates – one that really walks the talk.”

Read more on www.cmo.com.au