PART 5. TAKING INVESTORS ALONG ON THE JOURNEY
Building a business is a journey, along which there will be all sorts of challenges, setbacks, break-throughs, victories and adventures. We, of course, all hope and plan for more good things to happen than bad things along the way – but regardless, it is always a journey and always an adventure.
Investors in your business are key stakeholders who not only deserve to be included in the journey for their financial support of your business but are also people who have a vested interest in helping you in the various ways they may be able to.