The journey of an angel backed venture to success is never a straight line. This wonderful story by Fiona Rotheram sets out MEA Mobile’s journey well with some interesting lessons for angel investors.

MEA Mobile expects to sell its photo-printing app in Australia this year after following up a successful launch in the US and Germany with a deal in its home market of New Zealand, offering the service through Warehouse Stationery.

The Hamilton-based app developer and creative agency took the unusual step in 2012 of launching its home-grown app, Printacular, directly into the US rather than first selling it in New Zealand.

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